UK Business Awards 2026 WinnerBritish Training Awards 2026 Finalist

Sales coaching

Better habits. Better conversations. Better results.

Focused coaching that helps salespeople understand their performance, make useful changes and take ownership of their next level.

Why it matters

Coaching creates the space to look honestly at real sales behaviour. I work with live challenges, conversations and goals so progress feels practical rather than theoretical.

26+

years of practical learning, leadership, sales, operations and behaviour-change experience.

01

What I coach

Sessions focus on the areas that will make the biggest difference to the individual or team.

  • Confidence and ownership of the conversation
  • Listening, questioning and discovery
  • Sales structure and flow
  • Relationship building and rapport
  • Objection handling and reframing
  • Sales mindset, motivation and resilience
  • Daily habits, planning and consistency
  • Upselling, cross-selling and account growth
02

Real work, not invented scenarios

Coaching is built around live deals, call reviews, current opportunities, customer situations and genuine performance goals. People leave with a clear action, apply it, and return ready to reflect and improve again.

03

How coaching can work

Support can be focused or sustained depending on the performance need.

  • Targeted one-to-one coaching
  • Team coaching around shared habits and live opportunities
  • Face-to-face, online, telephone or video delivery
  • On-the-floor observation and coaching
  • Structured four to twelve-week programmes
  • Follow-up and accountability between sessions
04

NLP in sales coaching

Behavioural tools help people move beyond knowing what to do and change how they show up in the moment.

  • Anchoring confidence before important conversations
  • Reframing objections and negative self-talk
  • Building natural rapport
  • Using persuasive language ethically
  • Managing internal state under pressure
  • Changing limiting beliefs around performance
05

Coaching managers to coach

Sales managers can also learn how to observe behaviour, ask better coaching questions, give useful feedback and create accountability without taking over every deal.

Who this supports

Built for people who need to perform in the real world.

  • New salespeople building confidence
  • Experienced people who have plateaued
  • Business developers managing complex conversations
  • Sales managers who want to coach better
  • Teams needing consistency and accountability

The difference

✓Greater confidence and self-awareness

✓More intentional customer conversations

✓Improved use of the sales process

✓Stronger habits and follow-through

✓Clear ownership of development

Speak with Coach Johnny

Start with a free 15-minute conversation.

Tell me what you want to improve and I will help you work out the most useful next step.