AWARDED BEST BUSINESS LEADER IN TRAINING & COACHING @ BUSINESS AWARDS UK 2026
Strong leadership in training and education can shape not only individual careers but the long-term capability of an organisation. That impact was recognised in the 2026 Business Leader Awards, where Johnny Hussain, Group Trainer at BM Steel, was named Best Business Leader in Training & Education.
READ COACH JOHNNY FULL INTERVIEW HERE
AWARDED 2026 BRITISH TRAINING AWARD FINALIST
🚀 Sales, Leadership & Behaviour Change Training for Businesses
Helping organisations build confident leaders, high-performing sales teams, and sustainable results.
🏅 26+ years experience
👥 10,000+ people trained
💼 100+ businesses supported
🌍 UK • UAE • International
🧠 What We Do
We partner with organisations to improve performance through practical, behaviour-focused training — not theory or motivation.
Our core services include:
💼 Sales Training – Practical selling skills that convert
🤝 Sales Coaching – 1:1 and team coaching for consistency
🧭 Leadership & Management Development – Confident, capable leaders
🧠 NLP & Behaviour Change – Thinking and habits that drive results
🛠️ Workshops & In-House Training – Tailored, hands-on delivery
🎓 Online Sales Academy – Scalable learning for growing teams
Each service is designed to translate directly into improved performance.
👥 Who We Work With
We support organisations at every stage of growth, including:
📈 Sales teams and business development professionals
👔 New and experienced managers
🧑💼 Directors and senior leadership teams
🏢 HR and L&D departments
🚀 Growing, scaling, and changing businesses
Whether you need a one-off intervention or a long-term partner, we adapt to your needs.
⭐ Why Triple J Business Training?
Organisations choose us because we deliver real change, not just good sessions.
🏆 26+ years of real-world sales and leadership experience
🧠 Behaviour-led training that sticks
📊 Clear frameworks, tools, and structure
🔁 Proven ability to work from frontline to boardroom
🤝 Trusted by 100+ businesses across multiple industries
We focus on clarity, confidence, and capability — not corporate fluff.
👋 About Coach Johnny
Johnny Hussain — better known as Coach Johnny — is a sales, leadership, and behaviour change specialist with over 26 years’ experience working with organisations across the UK, US, and UAE.
He has trained and coached over 10,000 individuals, supported 100+ businesses, certified 1,500+ professionals in NLP, and delivered large-scale programmes across corporate and SME environments.
Johnny’s approach blends commercial experience with behavioural insight to help organisations perform consistently under pressure.
🏢 Trusted by Businesses Worldwide
Our training and coaching has supported organisations across finance, retail, manufacturing, logistics, professional services, and high-growth sectors.
From SMEs to national brands, clients trust us to develop people who deliver results.
📞 Ready to Improve Performance?
If you’re looking to strengthen sales capability, leadership confidence, or embed lasting behaviour change, let’s talk.