Monthly access
Full individual access with the freedom to learn at your own pace and cancel at any time.
- All phases and modules
- Final quiz for each module
- Certificate for each completed module
- Sales Academy Diploma on full completion
UK Business Awards 2026 WinnerBritish Training Awards 2026 Finalist
Book a conversation Online sales academy
Consistent sales development, wherever your people are.
A structured online learning journey designed to build sales knowledge, practical skill and confidence across the complete customer conversation.
Why it matters
The complete academy offer is being prepared for launch. Register your interest now and I will let you know when enrolment and learning-portal access open.
26+
years of practical learning, leadership, sales, operations and behaviour-change experience.
Guide investment
Annual access
The complete academy for a full year, offering the strongest value for sustained development.
- Everything in monthly access
- Save more than £100
- Ideal for long-term development
- Learn and revisit at your own pace
Team & business access
Consistent learning and shared language for sales teams and growing organisations.
- Multi-user access
- Structured team development
- Suitable for onboarding and reinforcement
- Custom packages based on team size
Sales training that holds up in real conversations
The academy is designed for the moments when a customer asks an unexpected question, raises an objection or needs help making a decision. It replaces scripts and isolated techniques with understanding, structure and judgement.
What you will actually learn
Learners develop the complete customer conversation, from mindset and preparation through discovery, value, resistance, closing and long-term relationships.
- Understand how buyers think and decide
- Build trust quickly and naturally
- Ask better questions that uncover real needs
- Communicate value clearly and with purpose
- Handle objections without pressure or panic
- Close professionally and confidently
- Build retention, referrals and account growth
- Apply the approach across phone, email and presentations
A structured nine-phase journey
Twenty-three core modules plus bonus learning move from foundations to practical channel application and personal effectiveness. Every phase has a clear purpose and every module is designed to be immediately usable.
Watch, learn, apply, test and achieve
Learners watch a short module, learn the framework, apply it in real conversations, complete a focused quiz and earn a certificate. Completing the entire pathway earns the Triple J Sales Academy Diploma.
For individuals and organisations
The academy supports salespeople, business developers, account managers, business owners, onboarding and multi-site sales teams. Bespoke organisational versions can reflect products, customers, sales process and internal standards.
Programme detail
The full nine-phase Sales Academy.
Every workshop is named around mastery and includes practical learning, a final quiz and a completion certificate. The core pathway contains twenty-three modules, supported by additional modern-selling bonuses.
Foundations
Build the understanding and mindset before selling begins.
- Mastering the Foundations of SalesUnderstand modern sales and what great selling looks like.
- Mastering Buyer PsychologyLearn how customers think, decide and make buying choices.
- Mastering Ethical & Professional SellingBuild trust through integrity and long-term thinking.
- Mastering Sales Mindset & ConfidenceDevelop belief, resilience and confidence using practical and NLP-based approaches.
Preparation & First Impression
Start conversations properly and create strong first impressions.
- Mastering Sales Preparation & PlanningPrepare with purpose, research and clear outcomes.
- Mastering Rapport & First ImpressionsBuild connection through tone, energy and trust.
- Mastering Sales IntroductionsOpen conversations clearly and confidently.
Discovery & Communication
Understand the customer properly and communicate effectively.
- Mastering Sales Questioning & DiscoveryUse structured questions to uncover real needs.
- Mastering Effective Sales CommunicationImprove clarity, listening and influence.
Value & Positioning
Move beyond features and position meaningful value.
- Mastering Value SellingUse FAB to link solutions directly to customer needs.
- Mastering Upselling & Opportunity ExpansionIncrease value naturally without pressure.
- Mastering Consultative SellingBecome a trusted adviser rather than simply a seller.
Handling Resistance
Stay confident when conversations become challenging.
- Mastering Objection Handling & ReframingUse structured approaches such as LAER.
- Mastering Negotiation SkillsManage price conversations and protect value.
Closing & Conversion
Help customers make decisions naturally and professionally.
- Mastering Closing Sales with ConfidenceUse timing, trial closes and appropriate closing techniques.
After the Sale
Build long-term customer value and repeat business.
- Mastering Client Follow-Up & RetentionStrengthen relationships and increase repeat business.
- Mastering Referrals & Relationship GrowthTurn customers into advocates and generate referrals.
Channels & Practical Application
Apply the skills across modern sales environments.
- Mastering Phone SellingUse tone, structure and control effectively.
- Mastering Email SellingWrite clear, engaging and commercially effective emails.
- Mastering Client PresentationsPresent confidently and communicate value clearly.
- Mastering Business Development & ProspectingFind opportunities and build new-business pipelines.
Performance & Personal Effectiveness
Stay consistent, focused and in control.
- Mastering Time Management for Sales ProfessionalsManage priorities and protect selling time.
- Mastering Sales Planning & Goal SettingSet targets and translate them into practical action.
Modern Selling
Additional tools for presence, engagement and lead generation.
- Mastering LinkedIn for SalesBuild professional presence and generate opportunities.
- Mastering Social SellingUse content and engagement to support sales.
- Mastering Lead Generation & CaptureAttract and convert leads effectively.
Who this supports
Built for people who need to perform in the real world.
- Growing sales teams
- Businesses onboarding regularly
- Distributed or multi-site teams
- Internal L&D functions
- Organisations building a blended sales academy
The difference
✓A consistent sales foundation
✓More flexible access to development
✓Stronger onboarding and reinforcement
✓Trackable learning progress
✓Content that supports live coaching
Academy launch
Be first to hear when enrolment opens.
Tell me whether you are interested as an individual or for a team, and I will keep you updated as portal access and launch options are confirmed.