AWARDED BEST BUSINESS LEADER IN TRAINING & COACHING @ BUSINESS AWARDS UK 2026
AWARDED 2026 BRITISH TRAINING AWARD FINALIST
🔷 TRIPLE J ONLINE SALES ACADEMY
🚀 Master Sales the Right Way
🧠 A structured, practical sales academy designed to help you perform better in real conversations, not just understand theory.
👉 Join the Sales Academy
💬 Let’s Be Honest About Sales Training
Most sales training sounds good…
But when you’re on a real call, or sitting in front of a real customer…
👉 It doesn’t hold up.
You’re left:
- Overthinking
- Unsure what to say
- Trying to remember “techniques”
- Losing control of conversations
🔥 This Academy Fixes That
This isn’t about memorising lines.
It’s about understanding:
- How customers actually think
- How conversations really work
- How to guide people properly
So you can:
👉 Stay in control
👉 Communicate clearly
👉 Close with confidence
🔶 WHO THIS IS FOR
👥 This Academy Is Designed For:
- Salespeople
- Business Development professionals
- Account Managers
- Business Owners
- Anyone who needs to sell, influence, or communicate better
❌ This Is NOT For:
- People looking for quick hacks
- Script-based selling
- Theory with no application
✅ This Is For
People who want to:
- Build real confidence
- Improve properly
- Perform consistently
🔶 WHAT YOU WILL ACTUALLY LEARN
🧠 Real Skills You Will Use Every Day
Inside this academy, you’ll learn how to:
- Understand how buyers think and make decisions
- Build trust quickly and naturally
- Ask better questions that uncover real needs
- Communicate clearly and with purpose
- Handle objections without pressure or panic
- Close sales confidently and professionally
- Build long-term client relationships
👉 Not just what to say…
👉 But why it works and when to use it
🔶 WHY THIS WORKS
🧠 Why Most Sales Training Fails
Because it’s:
- Too theoretical
- Too complicated
- Not structured
- Not applied in real situations
✅ Why This Is Different
This academy is:
- Built from real-world experience
- Structured step-by-step
- Focused on real conversations
- Designed for daily use
👉 That’s why it sticks
👉 That’s why it works
👤 Learn From Real Experience, Not Theory
I’m Coach Johnny — a Leadership & Sales Trainer with over 26 years of real-world experience working with individuals, teams, and businesses across the UK and internationally.
I’ve coached and trained over 10,000 people, supported more than 100 businesses, and certified over 1,500 NLP students.
Everything in this academy is built from what actually works in real conversations, real teams, and real business environments.
No fluff. No theory for the sake of it.
Just practical tools, clear frameworks, and honest insight you can apply immediately.
If you’re serious about improving how you sell, lead, and communicate — you’re in the right place.
🤝 Trusted by Professionals & Businesses Worldwide
With over 26 years of experience, I’ve supported individuals, teams, and organisations across multiple industries.
From global brands to growing businesses, my work has helped improve performance, confidence, and real-world results.
Including:
BM Steel, IMS, SPS, Pullmans, Jeunesse Global, HSBC UK, Sthree, Astar Global, The Brain People, Washington Mutual, Morgan Stanley, Lehman Brothers, Merrill Lynch, T M Lewin, Jessops, Uptons Clothing, JD Sports, Footlocker, Phones4U, Vodafone, Thomas Cook, Mcdonalds, KFC, Pizza Hut, Amway, Herbalife, Forever Living + over 100 Small Businesses.
🔶 HOW THE SALES ACADEMY IS STRUCTURED
🧩 A Clear Learning Journey
You don’t just watch videos.
You follow a structured journey across 9 phases, taking you from foundation to advanced performance.
📘 PHASE OVERVIEW
1️⃣ Foundations
Understand how sales really works and build the right mindset.
2️⃣ Preparation & First Impression
Learn how to start conversations properly and build trust early.
3️⃣ Discovery & Communication
Master questioning and understanding the customer.
4️⃣ Value & Positioning
Learn how to position solutions clearly and effectively.
5️⃣ Handling Resistance
Stay confident when objections and challenges come up.
6️⃣ Closing & Conversion
Guide customers to decisions naturally and professionally.
7️⃣ After the Sale
Build long-term relationships and repeat business.
8️⃣ Channels & Application
Apply skills across phone, email, and presentations.
9️⃣ Performance & Personal Effectiveness
Stay consistent, focused, and productive.
🔷 📘 FULL SALES ACADEMY PROGRAMME
This is a complete, structured programme designed to take you from understanding sales to performing with confidence and consistency.
🔹 PHASE 1: FOUNDATIONS
👉 Build the mindset and understanding before selling begins.
- Mastering the Foundations of Sales
Understand what modern sales really is and what great selling looks like. - Mastering Buyer Psychology
Learn how customers think, decide, and make buying choices. - Mastering Ethical & Professional Selling
Build trust through integrity, professionalism, and long-term thinking. - Mastering Sales Mindset & Confidence
Develop belief, resilience, and confidence using practical and NLP-based approaches.
🔹 PHASE 2: PREPARATION & FIRST IMPRESSION
👉 Start conversations properly and create strong first impressions.
- Mastering Sales Preparation & Planning
Prepare with purpose, research, and clear outcomes. - Mastering Rapport & First Impressions
Build connection quickly through tone, energy, and trust. - Mastering Sales Introductions
Open conversations clearly and confidently.
🔹 PHASE 3: DISCOVERY & COMMUNICATION
👉 Understand the customer properly and communicate effectively.
- Mastering Sales Questioning & Discovery
Use structured questions to uncover real needs. - Mastering Effective Sales Communication
Improve clarity, listening, and influence.
🔹 PHASE 4: VALUE & POSITIONING
👉 Move beyond features and position real value.
- Mastering Value Selling
Use FAB to link solutions to customer needs. - Mastering Upselling & Opportunity Expansion
Increase value naturally without pressure. - Mastering Consultative Selling
Become a trusted advisor, not just a seller.
🔹 PHASE 5: HANDLING RESISTANCE
👉 Stay confident when conversations get challenging.
- Mastering Objection Handling & Reframing
Handle objections using structured approaches like LAER. - Mastering Negotiation Skills
Manage price conversations and protect value.
🔹 PHASE 6: CLOSING & CONVERSION
👉 Help customers make decisions confidently.
- Mastering Closing Sales with Confidence
Use closing techniques, timing, and trial closes effectively.
🔹 PHASE 7: AFTER THE SALE
👉 Build long-term value and relationships.
- Mastering Client Follow-Up & Retention
Strengthen relationships and increase repeat business. - Mastering Referrals & Relationship Growth
Turn customers into advocates and generate referrals.
🔹 PHASE 8: CHANNELS & PRACTICAL APPLICATION
👉 Apply skills across real-world sales environments.
- Mastering Phone Selling
Sell effectively using tone, structure, and control. - Mastering Email Selling
Write clear, engaging, and commercially effective emails. - Mastering Client Presentations
Present confidently and communicate value clearly. - Mastering Business Development & Prospecting
Find opportunities and build new business pipelines.
🔹 PHASE 9: PERFORMANCE & PERSONAL EFFECTIVENESS
👉 Stay consistent, focused, and in control.
- Mastering Time Management for Sales Professionals
Manage priorities and protect selling time. - Mastering Sales Planning & Goal Setting
Set targets and stay on track.
🔹 BONUS MODULES
👉 Extra tools to support modern selling.
- Mastering LinkedIn for Sales
Build presence and generate opportunities. - Mastering Social Selling
Use content and engagement to support sales. - Mastering Lead Generation & Capture
Attract and convert leads effectively.
👉 23 core modules + bonus training — all designed to be practical, structured, and immediately usable.
This is a complete, structured programme designed to take you from understanding sales to performing with confidence and consistency.
🔶 HOW IT WORKS
⚙️ Simple. Practical. Effective.
1️⃣ Watch short video modules
2️⃣ Learn practical tools and frameworks
3️⃣ Apply in real conversations
4️⃣ Complete a quiz
5️⃣ Earn your certificate
🔶 CERTIFICATES & DIPLOMA
🏆 Real Recognition
- ✔️ Every module includes a final quiz
- ✔️ Every module earns a certificate
- ✔️ Full completion earns the
Triple J Sales Academy Diploma
🔶 TESTIMONIALS
💬 What People Say
“This is the first sales training that actually made sense in real conversations. I’ve seen a genuine improvement straight away.”
– Sales Executive
“Clear, structured, and practical. No fluff. Just exactly what you need to improve.”
– Business Owner
“I now feel far more confident handling objections and guiding conversations.”
– Account Manage
🔶 💡 Choose Your Access
Simple, flexible pricing designed to help you get started and improve properly.
🔷 INDIVIDUAL ACCESS
🧑💻 Monthly Plan
£49/month
- Full access to the Sales Academy
- All modules and phases included
- Certificates for every module
- Work at your own pace
- Cancel anytime
📅 Annual Plan
£449/year
- Everything included in monthly
- Save over £100
- Best value for long-term development
👉 Recommended for those serious about improving
🔷 TEAM & BUSINESS ACCESS
🏢 Team Plan
From £1250/year
- Access for multiple users
- Ideal for sales teams and growing businesses
- Structured development across your team
- Consistent training and language
👉 Custom packages available based on team size
🔶 WHY THIS IS VALUE
Most people spend more on things that don’t improve their performance.
👉 This does.
🔶 LOW-FRICTION LINE
👉 Less than the cost of one low-value course — for ongoing development that actually improves performance.
🔒 No Risk
- Cancel anytime
- No long-term commitment
- Start and learn immediately
🔥 This Is Where You Improve
You don’t need more information.
You need:
- Better conversations
- Better understanding
- Better application